In Germany, which is Tesla’s biggest market in Europe, registrations plummeted by almost 60% in January. They only sold 1,277 cars compared to 3,150 last January. This is especially worrying because the overall German car market only dropped 2.8%, and electric vehicle sales actually went up by 53.5%. It’s a similar picture in other European countries, too. France saw a 63.4% drop, the UK was 18.2% down, and the Netherlands also had a 42.5% decline. Across Europe, Tesla’s January sales were down by 50.4% compared to last year.
Tesla is also facing much tougher competition. European and Chinese electric vehicle makers are coming out with great cars at competitive prices, so buyers have more choices. This puts pressure on Tesla to keep innovating, and maybe the new Model Y isn’t enough to stand out.
Source: Tesla, Arena EV
